Mouvi

Mouvi is a vibrant and energetic fitness brand designed for a young, active audience. Built around the idea of constant movement, the brand embraces a bold and colorful identity that inspires motivation, dynamism, and a positive lifestyle.

For this project, I built the brand from the ground up—developing its full visual identity and expanding it across multiple touchpoints. This included the creation of labels, packaging, custom patterns, and even an illustrated mascot, bringing personality and cohesion to the entire brand universe.

Project Scope

• Brand Design

• Pattern

• Illustration

• Package Design